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So you’ve done it. You managed to get more diverse candidates through the front door and into your company. The data shows that your diversity numbers are starting to rise and you pat yourself on the back for a job well done.
But the real work has yet to begin. Hiring diverse recruits is only the first step to getting them on board. The next step is crucial in making sure those employees you worked so hard to seek out actually stay: fostering inclusion.
When we think about diversity we often think about it in either racial, ethnic, or gendered terms. However, there is a type of diversity that is just as important: age diversity. Having a company made out of different age groups is one way to keep a business relevant. Millennials are often discussed in the future of marketing and business. They already make up half of the U.S. labor force and spend over $200 billion annually, making them key players in shaping the future economy.